London Metropolitan University

 

As the lead copywriter for London Met, I’m part of a growing number of advertising specialists that are helping universities survive in an increasingly privatised sector. No longer can these institutions rely on funding, so they’ve got to pull in the student numbers and grow like a business.

Get in touch to see my portfolio of writing, proofreading and copyediting that includes:

  • undergraduate and postgraduate courses
  • news items
  • staff and alumni profiles
  • events
  • category pages (Schools, professional departments, research centres etc)

Schools and their subjects include:

  • art, architecture and design (art, architecture, design and English and performing arts)
  • human sciences (biosciences, chemical and pharmaceutical sciences and health sciences)
  • social sciences (criminology and policing, politics and international relations, psychology, sociology and social policy and woman and child abuse studies)
  • social professions (education and health, community and youth studies)
  • computing and digital design (computing, media, marketing and communications, mathematics)
  • business and law (business and management, law and languages and interpreting)

Copywriter Collective

The Copywriter Collective is “Europe’s leading agent for freelance copywriters…represent[ing] English, French, German, Dutch, Belgian, Russian and Chinese copywriters, among others.”

My work with them so far includes:

  • Manfrotto photography equipment descriptions, for display on both their website and Amazon

23 Digital

 

Clients and products I wrote for as copywriter at 23 Digital included:

  • gym equipment
  • rainwater tanks
  • car racks
  • laser surgeries
  • natural remedies
  • travel companies (countries, cities and attractions, with my personal favourites including Germany, Dublin, The Guinness Brewery, Russia, India)
  • cleaners
  • dentists
  • lawyers
  • wedding venues
  • vintage jewellery
  • and many, many more…

Get in touch to see this work.

Yoke

A creative agency in Melbourne, I wrote copy for their clients as a freelancer. Clients included:

  • JR Furniture
  • Inference Solutions
  • personal business website of Yoke Digital Strategist Sina Kreese

Get in touch for examples of this copy.

Online Gaming Flyers

These are the direct mail flyers I was in charge of for Betway, an online gaming (otherwise known as gambling) company. I was responsible for the creation of these promotions, creating the brief for the design and copy teams, liaising with legal and branding to ensure everything was acceptable and coordinating distribution with the offsite fulfilment office. Get in touch for further examples.

Sports

Betway Sports Flyer Front

Betway Sports Flyer Back

Bingo

Dream Bingo Flyer Front

Dream Bingo Flyer Back

Casino

Betway Casino Christmas Flyer Front

Betway Spanish Region Christmas Flyer Front and Back

Betway Spanish Regionan Christmas Flyer Inside

Health Charity Work

Advertisements created for pregnancy health charity Tommy’s. Work also included proofreading, copy editing, InDesign layouts, Photoshop edits and web page maintenance.

Screen shot of advertisement for the News of the World

Tommy's Advertisement

Scan of advertisement in the Sunday Times

Tommy's in the Sunday Times Newspaper

Business communication to corporate sponsor Santander

Tommy's Sponsorship Appeal to Santander

Advertisement to encourage sponsorship of Tommy’s in the London Marathon

Tommy's London Marathon Advertisement

New web page (printed and scanned copy)

Tommy's Webpage

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