Website update: external links + jobs now includes a collection of links to external websites:

  • advertising news
  • advertising agencies
  • copywriting jobs
  • copywriting networks
  • advertising events

The links to copywriting job will be of interest to many in particular. It includes specialist recruiters and more general sites, based on how many agency copywriter jobs they’re currently advertising. Here are the sites I’ve added so far:

If you’re job hunting, remember to set up Twitter notifications on each of these company’s Twitter accounts for instant job alerts.


The importance of play for work success

I’ve been leaning back towards my enthusiasm for sales recently (I used to work as a door to door salesman in the state of Victoria, Australia), and remembered its emphasis on attitude.

The immediate office was quiet today with people off sick and others off-site, and I realised the need to interject moments of fun into the work routine for me and the rest still here.

Once, when selling in Australia, I found a tennis ball outside a house. To pick up my spirits, I bounced it up and down and played catch with myself and anyone I was buddied up with. Joy is in the simple things!

Back here at my desk in London, I’ve got a stress ball. I took a quick break to turn around and offer a game of catch with my workmates.

Energy was uplifted, smiles sprang to life and we went back to work feeling (briefly) much better!

No one action creates a never-ending feeling of happiness forever, but repeat small injections of fun like this throughout the day, and you’ll help return everyone to work in a much positive mood.

Copywriting for the student market

As a copywriter who focuses on writing the descriptions for university courses, I’m selling an expensive product. £27,000 minimum for a three year undergraduate degree to be precise.

So what questions are the average (ie, not wealthy) young person and mature student going to want answered before they decide to purchase such an expensive product?

Course content

Just what are the key modules I will be learning in this course? Will I just learn knowledge or vital skills as well? What are the most important things you will teach me in relation to a future career?

Teacher experience

How renowned are the teaching staff? Are they a member of any professional bodies? Do they have professional experience in the subject they are teaching ? That last point is of major importance in my opinion.

Work experience

Do you have a specialist career unit to help me get work? What links to companies does the university have? Where have other students worked in the past? Again, these questions may be more important than those around what will actually be studied.

Study abroad

Can I get multinational experience in this global world? Can I learn a new language with my course? Will I form international connections to build my network?


Will I be assessed in other ways than repetitive exams? Is there group work? Do you train me to get results as I’ll be expected to achieve in the corporate world?

These are just some of the questions that our target audience are asking. Those that don’t address these questions – and can’t answer them – are in dire straights indeed.

Copywriting in Higher Education

I’m about to start my fourth week as the new copywriter at London Metropolitan University.

This primarily involves writing online university course descriptions, but there’s no end of extras, from emails to tweets to hardcopy prospectuses. Getting to interview course leaders with voice recorders and being paid to travel between campuses is huge fun, and the marketing knowledge I’m gaining into the HE sector overall provide incredible insights into the latest challenges and developments.

I’ll be posting my own reflections on HE copywriting, marketing and advertising, as it now becomes one of my specialisms alongside ‘adventure’ copywriting.


Travel up Adam’s Peak in Sri Lanka

My first paid and published travel article has appeared in Travelicious. It is the story of my experience climbing the mountain of Sri Pada, or Adam’s Peak, in Sri Lanka. You can read the story on Travelicious’ website here.

I am going to be writing a lot more travel articles now, and even have a temporary blog at This is a site that travelicious have provided basic training for in how to run and operate. In the future I will merge big ship copywriting and karl travels into one site, both to keep things simple and reflect the evolution of my work.

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