Here’s the storyboard for my Law Mate America advertisement using the film Blade Runner as the creative. The copy is included again below. This is the last of my three adverts that have been inspired by Ridley Scott’s The Martian being used in an Under Armour advertisement. The product placement and advertisement is so subtle that you feel it is actually an advertisement for the film.
Now that is complete, I’m moving onto my next project; three film scripts! I’ve been writing the first one for a few days now, and it is much more mentally exhausting, but I love it. Each of these will take some time to complete, so you’ll probably hear me publish more work on advertising before then. So for now, here’s the Law Mate America advert:
INT. LOS ANGELES POLICE DEPARTMENT – DAY.
A POLICE CAPTAIN and RICK DECKARD sit in an office, light cutting through the blinds. DECKARD lowers the paper in his hand. A caption on the bottom right introduces his name.
Tracking down one person in a city of millions is hard work.
INT. LAPD FLYING CAR – NIGHT.
DECKARD looks at the information being relayed to him on the car computer. A picture of a WOMAN shows up on screen.
They might be a loved one, a dangerous person or both.
EXT. DOWNTOWN MARKET. NIGHT.
DECKARD stands and looks around at the multitude of people carrying fluorescent umbrellas in the rain. Neon lights are on all the buildings.
There’s always someone that’s seen ’em.
DECKARD walks into a bar and talks to the BARMAN. He holds up a picture of the WOMAN. The BARMAN shakes his head.
But the five human senses are not enough.
DECKARD adjusts his collar, the reflection on a BUTTON visible. A hidden camera is secretly recording the BARMAN. The BARMAN leaves, a BARBACK taking his place. DECKARD follows and sees the BARMAN get into his car.
We need help to keep up the chase.
DECKARD manages to slap a GPS TRACKER onto the car, LAW MATE AMERICA LOGO clearly visible, before it drives away. DECKARD follows in the LAPD flying car and arrives in upper parking levels of an abandoned high rise mansion. He heads inside the building, but it is dark.
Because technology sees the things we don’t.
DECKARD flicks on NIGHT VISION GOGGLES and sees movement. Adjusting an EARPIECE he listens in on the muffled conversation.
And without it, we might never reach our target.
The BARMAN exits the room with a gun and DECKARD hides, drawing his PISTOL. The BARMAN walks straight past and exits the building.
People can be dangerous and unpredictable.
DECKER enters the building and heads towards the room.
But with the right technology –
DECKER enters the room. The WOMAN sits in a chair, tied up, and looks up DECKER.
Anyone can be found.
Cut to the LAW MATE AMERICA LOGO next to the LAPD LOGO as official partners.