A speculative ad I wrote for Topman jeans:
A speculative ad I wrote for Topman jeans:
When I lived in Australia, Transferwise was a godsend. I saved so much money using it transferring money from my UK bank account into my Australian and vice versa.
The ad below uses the metaphor of food for a loved one abroad to drive home the message. I also like the use of a really specific stat to back up the argument.
ps I used to work at the restaurant that served those fish and chips 😉
Here’s an idea and its copy I came up with for a copy test to sell the new domain name .boutique. It takes inspiration from the UK government’s Workplace Pensions advert that uses a giant furry monster to communicate an otherwise dry piece of information:
Alien and Aliens are two of my favourite films ever. Here are some @oneminutebrief ads I knocked up to celebrate (I’ll make a couple more by the end of the day):
A quick ad that came to me in my bed the other night. I noted the script down on my phone and sketched it on the train back from Manchester.
A while back I posted about my next portfolio goal, namely the creation of three film scripts.
With the goal slightly altered (one of the scripts is undergoing some change, so I completed another TV script instead), I have now added the log lines of these three scripts to my speculative page.
These scripts were all written on Amazon Storywriter, a free and as far as I’m concerned perfectly great resource for any scriptwriter to use. One of my favourite things about this software is that I can use it even when offline (hence some of the ‘never synced’ captions in the featured image above – although I’ll sync them now).
I return home to the UK from Melbourne soon, so I’ll be finding out what’s the next stage for someone with some scripts under their belt…
Here’s the storyboard for my Law Mate America advertisement using the film Blade Runner as the creative. The copy is included again below. This is the last of my three adverts that have been inspired by Ridley Scott’s The Martian being used in an Under Armour advertisement. The product placement and advertisement is so subtle that you feel it is actually an advertisement for the film.
Now that is complete, I’m moving onto my next project; three film scripts! I’ve been writing the first one for a few days now, and it is much more mentally exhausting, but I love it. Each of these will take some time to complete, so you’ll probably hear me publish more work on advertising before then. So for now, here’s the Law Mate America advert:
INT. LOS ANGELES POLICE DEPARTMENT – DAY.
A POLICE CAPTAIN and RICK DECKARD sit in an office, light cutting through the blinds. DECKARD lowers the paper in his hand. A caption on the bottom right introduces his name.
Tracking down one person in a city of millions is hard work.
INT. LAPD FLYING CAR – NIGHT.
DECKARD looks at the information being relayed to him on the car computer. A picture of a WOMAN shows up on screen.
They might be a loved one, a dangerous person or both.
EXT. DOWNTOWN MARKET. NIGHT.
DECKARD stands and looks around at the multitude of people carrying fluorescent umbrellas in the rain. Neon lights are on all the buildings.
There’s always someone that’s seen ’em.
DECKARD walks into a bar and talks to the BARMAN. He holds up a picture of the WOMAN. The BARMAN shakes his head.
But the five human senses are not enough.
DECKARD adjusts his collar, the reflection on a BUTTON visible. A hidden camera is secretly recording the BARMAN. The BARMAN leaves, a BARBACK taking his place. DECKARD follows and sees the BARMAN get into his car.
We need help to keep up the chase.
DECKARD manages to slap a GPS TRACKER onto the car, LAW MATE AMERICA LOGO clearly visible, before it drives away. DECKARD follows in the LAPD flying car and arrives in upper parking levels of an abandoned high rise mansion. He heads inside the building, but it is dark.
Because technology sees the things we don’t.
DECKARD flicks on NIGHT VISION GOGGLES and sees movement. Adjusting an EARPIECE he listens in on the muffled conversation.
And without it, we might never reach our target.
The BARMAN exits the room with a gun and DECKARD hides, drawing his PISTOL. The BARMAN walks straight past and exits the building.
People can be dangerous and unpredictable.
DECKER enters the building and heads towards the room.
But with the right technology –
DECKER enters the room. The WOMAN sits in a chair, tied up, and looks up DECKER.
Anyone can be found.
Cut to the LAW MATE AMERICA LOGO next to the LAPD LOGO as official partners.
I’ve changed the Father Figure advertisement to have this new visual. The old one didn’t support the title that ‘Father Makes You Stronger’. Compare the old on the left with the new on the right, and decide for yourself which is the more powerful image: