As we launch in to 2016, here’s a sample of the industries and markets I’ve come across in my latest role as a content copywriter. For this particular lot I’m not allowed to name the companies or lay claim to owning the content, so here’s just a brief overview of my thoughts.
My favourite market so far, these kind of work involves writing attraction, city and country pages for countries from Russia to Indonesia. I connect well with this work because of my own love of backpack travelling that took me away from home and ending up in Melbourne. If anything the only problem with this is I get so excited that I want to go travelling again!
Car Roof Racks
These guys sell fixtures for the top of your 4X4s on days out, like racks to fit your bikes to and awnings that extend to shade your car. Again, my enjoyment of the outdoors fits well with this industry.
Melbourne based carpet cleaners often want lots of location pages (pages where area names are included as key words). Carpet cleaning isn’t my favourite topic, but you can have a lot of fun producing this content with an upbeat and joyful vibe.
Sellers of rainwater tanks, there can be so many pages needed that you really start to get into the swing of it, a flow state if you will. Creative and almost poetic rhymes begin paragraphs on mundane water tanks and made it fun to read! Playing with phrases like ‘Water water everywhere’ and such will come flowing from your mind.
The collection of dentistries, always need pages and blog posts written around the importance of a healthy mouth and teeth.
What I Haven’t Enjoyed
Laser surgery clinics are a low point. At first there is the positives; surgery for the more unsightly of issues that people would want removed, health improvements and anything similar. Soon however, there is little choice but the, ‘make yourself look beautiful’ route. Playing upon people’s insecurities is something I have little time for and don’t want to contribute to. I’ve not delved into it, but on the surface it looks like Dove’s messages that highlight the beauty in everyone is a much healthier approach to this.
Writing for incredibly technical electrical companies doesn’t exactly light my fire either!
Towards a Narrowing Field
When I first started this work, I was happy to write for everything and anything to improve my skills. To a large extent this is still true, as strands of thought can connect from one industry and market to another in many ways I won’t realise until they are revealed to me. But as I’ve discovered from my love of travel and dislike of laser surgery, I can see that, especially in a freelance capacity, I’ll be offering my services to a more selective range of clients.