Such a simple and powerful use of advertisement to announce the death of New Zealand rugby player Jonah Lomu, RIP.
I received an email of thanks from St Mary’s House of Welcome for donating my copywriting skills to their winter appeal flyer. The donations covered the cost of producing and distributing the flyer, and they have secured a couple of yearly donors who’s lifetime value will potentially run into the thousands.
I’m glad that even a copywriter’s skills were of use in raising funds for the local area which I now call my second home.
Here is the flyer I voluntarily proofed and suggested copy edits on for St Mary’s House of Welcome. It is being sent out to the local neighbourhood in Fitzroy, Melbourne, to spread awareness of their work and raise money for their Winter Appeal campaign, which you can also donate to online.
Click on each picture to see a larger version.