Travel up Adam’s Peak in Sri Lanka

My first paid and published travel article has appeared in Travelicious. It is the story of my experience climbing the mountain of Sri Pada, or Adam’s Peak, in Sri Lanka. You can read the story on Travelicious’ website here.

I am going to be writing a lot more travel articles now, and even have a temporary blog at karltravels.com. This is a wordpress.org site that travelicious have provided basic training for in how to run and operate. In the future I will merge big ship copywriting and karl travels into one site, both to keep things simple and reflect the evolution of my work.

Copywriting for Charities

I’ve just applied to the Copywriting Collective’s Copywriting Without Borders, where charities can get anything from 50-100% off normal rates.

When I started freelancing, I offered my services to St Mary’s House of Welcome in Melbourne for free as a win win situation; the charity got copywriting expertise for free and I was able to easily secure a new client for my portfolio.

The resultant email of thanks that detailed the couple of thousand homes leafleted with the leaflet I helped work on a the two new monthly donors who’s lifetime value could run into the thousands was a fantastic result for them, me and the local community.

As I hone in on what I actually enjoy copywriting for and seek out new business, I felt the Copywriting Collective’s platform provided a great opportunity for further exposure and new challenges to improve my skills.

Learn More About Copywriting Without Borders

It’s well worth the time to read their page on this idea. Head over there and learn more. If you’re a copywriter or a charity yourself, you might just strike gold.

 

Storyboard for Law Mate America Blade Runner Ad

Here’s the storyboard for my Law Mate America advertisement using the film Blade Runner as the creative. The copy is included again below. This is the last of my three adverts that have been inspired by Ridley Scott’s The Martian being used in an Under Armour advertisement. The product placement and advertisement is so subtle that you feel it is actually an advertisement for the film.

Now that is complete, I’m moving onto my next project; three film scripts! I’ve been writing the first one for a few days now, and it is much more mentally exhausting, but I love it. Each of these will take some time to complete, so you’ll probably hear me publish more work on advertising before then. So for now, here’s the Law Mate America advert:

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INT. LOS ANGELES POLICE DEPARTMENT – DAY.

A POLICE CAPTAIN and RICK DECKARD sit in an office, light cutting through the blinds. DECKARD lowers the paper in his hand. A caption on the bottom right introduces his name.

VOICE OVER

Tracking down one person in a city of millions is hard work.

INT. LAPD FLYING CAR – NIGHT.

DECKARD looks at the information being relayed to him on the car computer. A picture of a WOMAN shows up on screen.

V.O

They might be a loved one, a dangerous person or both.

EXT. DOWNTOWN MARKET. NIGHT.

DECKARD stands and looks around at the multitude of people carrying fluorescent umbrellas in the rain. Neon lights are on all the buildings.

V.O

There’s always someone that’s seen ’em.

DECKARD walks into a bar and talks to the BARMAN. He holds up a picture of the WOMAN. The BARMAN shakes his head.

V.O

But the five human senses are not enough.

DECKARD adjusts his collar, the reflection on a BUTTON visible. A hidden camera is secretly recording the BARMAN. The BARMAN leaves, a BARBACK taking his place. DECKARD follows and sees the BARMAN get into his car.

V.O

We need help to keep up the chase.

DECKARD manages to slap a GPS TRACKER onto the car, LAW MATE AMERICA LOGO clearly visible, before it drives away. DECKARD follows in the LAPD flying car and arrives in upper parking levels of an abandoned high rise mansion. He heads inside the building, but it is dark.

V.O

Because technology sees the things we don’t.

DECKARD flicks on NIGHT VISION GOGGLES and sees movement. Adjusting an EARPIECE he listens in on the muffled conversation.

V.O

And without it, we might never reach our target.

The BARMAN exits the room with a gun and DECKARD hides, drawing his PISTOL. The BARMAN walks straight past and exits the building.

V.O

People can be dangerous and unpredictable.

DECKER enters the building and heads towards the room.

V.O

But with the right technology –

DECKER enters the room. The WOMAN sits in a chair, tied up, and looks up DECKER.

V.O

Anyone can be found.

Cut to the LAW MATE AMERICA LOGO next to the LAPD LOGO as official partners.

FADE OUT.

Father Figure Visual Change

I’ve changed the Father Figure advertisement to have this new visual. The old one didn’t support the title that ‘Father Makes You Stronger’. Compare the old on the left with the new on the right, and decide for yourself which is the more powerful image:

Father FigureIMG_4101

Law Mate America Blade Runner Ad

My last of the three advertisements inspired by 3AM’s Under Armour advert with The Martian, this uses another Ridley Scott film and my all time favourite ever: Blade Runner.

Rick Deckard, played by Harrison Ford, is an expert LAPD Blade Runner whose job it is to hunt down and kill genetically engineered replicants, biorobotic androids barely distinguishable from humans.

I felt Deckard acts much like a Private Investigator in this film, especially with its neo-noir setting (something I love). Searching for what company would closely advertise with such a character, I’ve gone for a business selling intelligence equipment, specifically a Los Angeles one so that it could be a partner of the LAPD. That business, is Law Mate America.

 

FADE IN:

INT. LOS ANGELES POLICE DEPARTMENT – DAY.

POLICE CAPTAIN BRYANT and POLICE OFFICER RICK DECKARD sit in an office, BRYANT handing DECKARD a piece of paper with a picture of a WOMAN on it, the word ‘Missing’ above. A caption on the bottom right introduces DECKARD’s name.

DECKARD (V.O)

Tracking down one person in a city of millions is hard work.

INT. LAPD FLYING CAR – NIGHT.

DECKARD flies a LAPD flying car through the sky.

DECKARD (CONT’D)

They might be a loved one, a dangerous person or both.

EXT. DOWNTOWN MARKET. NIGHT.

DECKARD stands and looks around at the multitude of people carrying fluorescent umbrellas in the rain. Neon lights are on all the buildings. He sees a bar and enters.

DECKARD (CONT’D)

There’s always someone that’s seen ’em.

DECKARD walks over to the bar and talks to the BARMAN. He holds up a picture of the WOMAN. The BARMAN shakes his head.

DECKARD (CONT’D)

But the five human senses are not enough.

DECKARD adjusts his collar, the reflection on a BUTTON visible. A hidden camera is secretly recording the BARMAN. The BARMAN leaves, a BARBACK taking his place. DECKARD follows and sees the BARMAN get into his car.

DECKARD (CONT’D)

We need help to keep up the chase.

DECKARD manages to slap a GPS TRACKER onto the car, LAW MATE AMERICA LOGO clearly visible, before it drives away. DECKARD flies the LAPD flying car and arrives in upper parking levels of an abandoned high rise mansion. He enters, but it is dark inside.

DECKARD (CONT’D)

Because technology sees the things we don’t.

DECKARD flicks on NIGHT VISION GOGGLES and sees movement. Adjusting an EARPIECE he listens in on the muffled conversation.

DECKARD (CONT’D)

And without it, we might never reach our target.

The BARMAN exits the room with a gun and DECKARD hides, drawing his PISTOL. The BARMAN walks straight past and exits the building.

DECKARD (CONT’D)

People can be dangerous and unpredictable.

DECKER enters the building and heads towards the room.

DECKARD (CONT’D)

But with the right technology –

DECKER enters the room. The WOMAN sits in a chair, tied up, and looks up DECKER.

DECKARD (CONT’D)

Anyone can be found.

Cut to the LAW MATE AMERICA LOGO next to the LAPD LOGO as official partners.

FADE OUT.


 

Blade Runner is my favourite film of all time thanks to its atmospheric direction and sci-fi setting. If you want to add this piece of history film to your collection, then the links below will take you to the Amazon DVDs and Blu Rays.

Yellow Cab NYC Fifth Element Storyboard Update

Here’s the storyboard for my Yellow Cab NYC commercial using The Fifth Element as the creative. This is my second commercial inspired by the 3AM advert for Under Armour using the The Martian film.

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EXT. A NEW YORK OFFICE BUILDING – DAY.

A WOMAN  with dyed red hair exits a building in NEW YORK. She tries to book a cab on her mobile, but a message says there is a waiting time of 10 minutes. Another message from MATT pops up, saying, ‘Don’t be late!’. Frustrated, she looks around.

WOMAN

Taxi!

A yellow TAXI suddenly veers out in front of her from below, revealing that this is in fact future NEW YORK, with anti-gravity cars and people exiting their offices and homes hundreds of stories up into the sky. BRUCE WILLIS leans out of the driver window.

WILLIS

Where to miss?

The WOMAN smiles and gets in the TAXI.

WOMAN

The Statue of Liberty.

WILLIS

Statue of Liberty it is. Hold on!

The TAXI flies off around the office building and past other flying cars, floating traffic lights and a modern day McDonalds advertisement in this future New York. They come to a halt in traffic that isn’t moving.

WILLIS

Don’t worry, I know a shortcut.

WILLIS looks at a nearby POLICE CAR that is watching the traffic. Inside, the POLICE OFFICER looks the other way, eating his doughnut. WILLIS smiles.

WILLIS

Here we go!

The TAXI dives off at an angle into a tunnel. The POLICE OFFICER swings his head around, but sees nothing. He starts chewing his doughnut again. The TAXI flies along the tunnel, the WOMAN checking her watch and smiling. They emerge near the ground next to the Hudson River. Tourists are boarding ferries nearby.

WOMAN

Do I need to get out?

WILLIS

No, you’re in a Yellow Cab – you can go anywhere.

The TAXI goes through a special taxi checkpoint and flies over the Hudson, aiming straight for Liberty Island and the Statue of Liberty. The WOMAN checks her phone and sees a message from MATT that says ‘I’m here’. The TAXI pulls up in a taxi rank above the water, and the WOMAN steps out. MATT lowers his phone and looks up at her, smiling.

WOMAN

(to WILLIS)

Thanks so much!

WILLIS

Forget about it! Have a great day miss.

The WOMAN turns and goes to MATT. WILLIS smiles. ANOTHER WOMAN calls his attention.

ANOTHER WOMAN

Taxi! I’m running late, can you get me to Grand Central for 2 o’clock?

WILLIS looks at her, and then to the camera with a knowing look on his face. Cut to the TAXI flying off over the river away from the Statue of Liberty. Yellow Cab NYC logo appears on screen.

WILLIS (VOICE OVER)

Yellow Cab NYC. Go anywhere.

Yellow Cabs NYC Fifth Element Commercial

As part of my creations inspired by 3AM’s Under Armour advert with Ridley Scott’s The Martian, here is my next idea: an advert for Yellow Cabs NYC that uses The Fifth Element as the creative.

The Fifth Element is one of my favourite all time movies (and Luc Besson another of my favourite directors). When deciding what company could best use its story to advertise with, the answer was easy: taxi companies. I’ve seen the taxi drivers on strike here in Melbourne against google-owned Uber, so I plumped for an original yellow cab style company as the client. Watch this clip for the atmosphere of The Fifth Element’s futuristic New York with flying taxis, cop cars and McDonalds advertisements.:


FADE IN:

EXT. A NEW YORK OFFICE BUILDING – DAY.

A WOMAN  with dyed red hair exits a building in NEW YORK. She tries to book a cab on her mobile, but a message says there is a waiting time of 10 minutes. Another message from MATT pops up, saying, ‘Don’t be late!’. Frustrated, she looks around.

WOMAN

Taxi!

A yellow TAXI suddenly veers out in front of her from below, revealing that this is in fact future NEW YORK, with anti-gravity cars and people exiting their offices and homes hundreds of stories up into the sky. BRUCE WILLIS leans out of the driver window.

WILLIS

Where to miss?

The WOMAN smiles and gets in the TAXI.

WOMAN

The Statue of Liberty.

WILLIS

Statue of Liberty it is. Hold on!

The TAXI flies off around the office building and past other flying cars, floating traffic lights and a modern day McDonalds advertisement in this future New York. They come to a halt in traffic that isn’t moving.

WILLIS

Don’t worry, I know a shortcut.

WILLIS looks at a nearby POLICE CAR that is watching the traffic. Inside, the POLICE OFFICER looks the other way, eating his doughnut. WILLIS smiles.

WILLIS

Here we go!

The TAXI dives off at an angle into a tunnel. The POLICE OFFICER swings his head around, but sees nothing. He starts chewing his doughnut again. The TAXI flies along the tunnel, the WOMAN checking her watch and smiling. They emerge near the ground next to the Hudson River. Tourists are boarding ferries nearby.

WOMAN

Do I need to get out?

WILLIS

No, you’re in a Yellow Cab – you can go anywhere.

The TAXI goes through a special taxi checkpoint and flies over the Hudson, aiming straight for Liberty Island and the Statue of Liberty. The WOMAN checks her phone and sees a message from MATT that says ‘I’m here’. The TAXI pulls up in a taxi rank above the water, and the WOMAN steps out. MATT lowers his phone and looks up at her, smiling.

WOMAN

(to WILLIS)

Thanks so much!

WILLIS

Forget about it! Have a great day miss.

The WOMAN turns and goes to MATT. ANOTHER WOMAN calls WILLIS’ attention.

ANOTHER WOMAN

Taxi! I’m running late, can you get me to Grand Central for 2 o’clock?

WILLIS looks at her, and then to the camera with a knowing look on his face. Cut to the TAXI flying off over the river away from the Statue of Liberty. Yellow Cab NYC logo appears on screen.

WILLIS (V.O)

Yellow Cab NYC. Go anywhere.

FADE OUT.


 

The Fifth Element is one of the few movies I can watch again and again without ever getting bored. For me, it’s got the perfect balance of action, characterisation and deep storytelling. Perfect pace. The standard film can be purchased through the Amazon link below, but for the love of God consider the first link to the brilliant and Limited POP Art Edition. A must have for every fan.

Visual for ‘Door to Door Sales’ Recruitment Brief

A simple visual solution for my door to door sales brief; a door. As an interesting side note, my Grandad used to own an architectural ironmongers shop (y’know, long after he was a daring WW2 Spitfire pilot), so I remember the feel and look of all kinds of ornate brass door knockers. Anyway, here’s the ad:

Knock Knock

Door to Door Sales

If you want to be a success, then why haven’t you started yet? Do you think you don’t have what it takes, that some people ‘just get it’ and you don’t?

As Australia’s most successful door to door sales company, we say: that’s bollocks.

Our wealthiest salespeople have been quiet, thoughtful and even introverted when they first arrived. In some ways, they still are. That’s because everyone can sell to someone. You don’t have to be Mr Sales Big Shot or Ms Killer Sales Queen personality of the year.

You just need to be you. The real you. Not the always smiling, always quiet and always ‘nice’ person who secretly hungers for more.

We train you in body language, voice tonality, taking control of conversations and fundamentally getting what you want.

You. No one else.

We get it. No one has taught you these skills properly before. But through the hundreds of interactions you’re going to go through to get those sales, you’ll become stronger in no time.

It’s hard work. It takes grit and determination.

The best things always do.

Send your CV to Playfair & Co today, and let the training begin.

Visual for ‘Forest City’ Brief

Here is the visual for my own ‘Forest City’ brief, where an architecture firm proposes to bring the forest to the city’s CBD:

Smell the Green

Forest City

The first of its kind anywhere in the world; a Forest City. Profitable for the economy, quietly ordered in its layout and wildly invigorating all at once.

Sounds impossible, but with simple planning it’s not.

Skyscrapers laced with strategic vines to allow the sunshine into offices, more invigorating than plain dead glass and metal ever has been. Parks given over to wildflowers, birds of prey and roaming deer guarded by a Stag, providing natural stimulation to the city workforce, shaking them out of their daydreams and into their senses. Rooftop canteens with canopies of trees, bees and birds overlooking business meetings, an environment inspiring leaders to strike new business deals of a bold new economy. And all of this in respect of the road, vehicle and pedestrian traffic, never impeding, always encouraging. Everyone alert and ready for work.

Starting to see to the forest city? Soon you can hear what people say.

Words of rapture and awe from tourists, the international market spending their money in this city they wished was their own. Scientists confirming the productive effect on workers, their sense of wellbeing and happiness improved by this living environment. And as the first city of it’s kind in the world to successfully balance ecology with order, those who took the first step in it’s creation will be applauded and emulated. Town planners will come to study the implementation of their own Forest Cities.

The legacy in history will be as lasting as the benefits for the economy. It all starts with planning approval.

Choose the Forest City for the CBD, and help us layout the boldest city in the world.

Plan for the Forest City of tomorrow. Start smelling the green today.

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