Travel up Adam’s Peak in Sri Lanka

My first paid and published travel article has appeared in Travelicious. It is the story of my experience climbing the mountain of Sri Pada, or Adam’s Peak, in Sri Lanka. You can read the story on Travelicious’ website here.

I am going to be writing a lot more travel articles now, and even have a temporary blog at karltravels.com. This is a wordpress.org site that travelicious have provided basic training for in how to run and operate. In the future I will merge big ship copywriting and karl travels into one site, both to keep things simple and reflect the evolution of my work.

Copywriting for Charities

I’ve just applied to the Copywriting Collective’s Copywriting Without Borders, where charities can get anything from 50-100% off normal rates.

When I started freelancing, I offered my services to St Mary’s House of Welcome in Melbourne for free as a win win situation; the charity got copywriting expertise for free and I was able to easily secure a new client for my portfolio.

The resultant email of thanks that detailed the couple of thousand homes leafleted with the leaflet I helped work on a the two new monthly donors who’s lifetime value could run into the thousands was a fantastic result for them, me and the local community.

As I hone in on what I actually enjoy copywriting for and seek out new business, I felt the Copywriting Collective’s platform provided a great opportunity for further exposure and new challenges to improve my skills.

Learn More About Copywriting Without Borders

It’s well worth the time to read their page on this idea. Head over there and learn more. If you’re a copywriter or a charity yourself, you might just strike gold.

 

Storyboard for Law Mate America Blade Runner Ad

Here’s the storyboard for my Law Mate America advertisement using the film Blade Runner as the creative. The copy is included again below. This is the last of my three adverts that have been inspired by Ridley Scott’s The Martian being used in an Under Armour advertisement. The product placement and advertisement is so subtle that you feel it is actually an advertisement for the film.

Now that is complete, I’m moving onto my next project; three film scripts! I’ve been writing the first one for a few days now, and it is much more mentally exhausting, but I love it. Each of these will take some time to complete, so you’ll probably hear me publish more work on advertising before then. So for now, here’s the Law Mate America advert:

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INT. LOS ANGELES POLICE DEPARTMENT – DAY.

A POLICE CAPTAIN and RICK DECKARD sit in an office, light cutting through the blinds. DECKARD lowers the paper in his hand. A caption on the bottom right introduces his name.

VOICE OVER

Tracking down one person in a city of millions is hard work.

INT. LAPD FLYING CAR – NIGHT.

DECKARD looks at the information being relayed to him on the car computer. A picture of a WOMAN shows up on screen.

V.O

They might be a loved one, a dangerous person or both.

EXT. DOWNTOWN MARKET. NIGHT.

DECKARD stands and looks around at the multitude of people carrying fluorescent umbrellas in the rain. Neon lights are on all the buildings.

V.O

There’s always someone that’s seen ’em.

DECKARD walks into a bar and talks to the BARMAN. He holds up a picture of the WOMAN. The BARMAN shakes his head.

V.O

But the five human senses are not enough.

DECKARD adjusts his collar, the reflection on a BUTTON visible. A hidden camera is secretly recording the BARMAN. The BARMAN leaves, a BARBACK taking his place. DECKARD follows and sees the BARMAN get into his car.

V.O

We need help to keep up the chase.

DECKARD manages to slap a GPS TRACKER onto the car, LAW MATE AMERICA LOGO clearly visible, before it drives away. DECKARD follows in the LAPD flying car and arrives in upper parking levels of an abandoned high rise mansion. He heads inside the building, but it is dark.

V.O

Because technology sees the things we don’t.

DECKARD flicks on NIGHT VISION GOGGLES and sees movement. Adjusting an EARPIECE he listens in on the muffled conversation.

V.O

And without it, we might never reach our target.

The BARMAN exits the room with a gun and DECKARD hides, drawing his PISTOL. The BARMAN walks straight past and exits the building.

V.O

People can be dangerous and unpredictable.

DECKER enters the building and heads towards the room.

V.O

But with the right technology –

DECKER enters the room. The WOMAN sits in a chair, tied up, and looks up DECKER.

V.O

Anyone can be found.

Cut to the LAW MATE AMERICA LOGO next to the LAPD LOGO as official partners.

FADE OUT.

Father Figure Visual Change

I’ve changed the Father Figure advertisement to have this new visual. The old one didn’t support the title that ‘Father Makes You Stronger’. Compare the old on the left with the new on the right, and decide for yourself which is the more powerful image:

Father FigureIMG_4101

Law Mate America Blade Runner Ad

My last of the three advertisements inspired by 3AM’s Under Armour advert with The Martian, this uses another Ridley Scott film and my all time favourite ever: Blade Runner.

Rick Deckard, played by Harrison Ford, is an expert LAPD Blade Runner whose job it is to hunt down and kill genetically engineered replicants, biorobotic androids barely distinguishable from humans.

I felt Deckard acts much like a Private Investigator in this film, especially with its neo-noir setting (something I love). Searching for what company would closely advertise with such a character, I’ve gone for a business selling intelligence equipment, specifically a Los Angeles one so that it could be a partner of the LAPD. That business, is Law Mate America.

 

FADE IN:

INT. LOS ANGELES POLICE DEPARTMENT – DAY.

POLICE CAPTAIN BRYANT and POLICE OFFICER RICK DECKARD sit in an office, BRYANT handing DECKARD a piece of paper with a picture of a WOMAN on it, the word ‘Missing’ above. A caption on the bottom right introduces DECKARD’s name.

DECKARD (V.O)

Tracking down one person in a city of millions is hard work.

INT. LAPD FLYING CAR – NIGHT.

DECKARD flies a LAPD flying car through the sky.

DECKARD (CONT’D)

They might be a loved one, a dangerous person or both.

EXT. DOWNTOWN MARKET. NIGHT.

DECKARD stands and looks around at the multitude of people carrying fluorescent umbrellas in the rain. Neon lights are on all the buildings. He sees a bar and enters.

DECKARD (CONT’D)

There’s always someone that’s seen ’em.

DECKARD walks over to the bar and talks to the BARMAN. He holds up a picture of the WOMAN. The BARMAN shakes his head.

DECKARD (CONT’D)

But the five human senses are not enough.

DECKARD adjusts his collar, the reflection on a BUTTON visible. A hidden camera is secretly recording the BARMAN. The BARMAN leaves, a BARBACK taking his place. DECKARD follows and sees the BARMAN get into his car.

DECKARD (CONT’D)

We need help to keep up the chase.

DECKARD manages to slap a GPS TRACKER onto the car, LAW MATE AMERICA LOGO clearly visible, before it drives away. DECKARD flies the LAPD flying car and arrives in upper parking levels of an abandoned high rise mansion. He enters, but it is dark inside.

DECKARD (CONT’D)

Because technology sees the things we don’t.

DECKARD flicks on NIGHT VISION GOGGLES and sees movement. Adjusting an EARPIECE he listens in on the muffled conversation.

DECKARD (CONT’D)

And without it, we might never reach our target.

The BARMAN exits the room with a gun and DECKARD hides, drawing his PISTOL. The BARMAN walks straight past and exits the building.

DECKARD (CONT’D)

People can be dangerous and unpredictable.

DECKER enters the building and heads towards the room.

DECKARD (CONT’D)

But with the right technology –

DECKER enters the room. The WOMAN sits in a chair, tied up, and looks up DECKER.

DECKARD (CONT’D)

Anyone can be found.

Cut to the LAW MATE AMERICA LOGO next to the LAPD LOGO as official partners.

FADE OUT.


 

Blade Runner is my favourite film of all time thanks to its atmospheric direction and sci-fi setting. If you want to add this piece of history film to your collection, then the links below will take you to the Amazon DVDs and Blu Rays.

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