Saatchi Gallery inspiration

Last weekend I visited the Saatchi Gallery for the first time. The emphasis was on the selfie through the ages. Advertising ideas mostly sprung at me from the interactive pieces you can see below that I’ve called “Fuzzy You”, “Smokey Eyes”, “Moving Fluffy Thing” and “Tag Yourself to See Yourself”.

Advertising billboards that interact with people have great potential to stimulate the good feelings inside a customer and encourage them to part with their cash later on. Just got to make it fun and interesting.

Fuzzy you
The moving fluffy thing
Smokey eyes
Tag yourself to see yourself

 

British Festival of Advertising

This Levi’s advert with Flat Eric and featuring Mr Oizo was one of the first things I saw at the British Festival of Advertising, and I remembered how much I love a simple advert involving puppets and addictive music.

The Festival was an elaborate stage of mock houses, restaurants and interactive Google VR headsets. And it was free!

A fantastic couple of hours—but where was the book shop?!

Copywriting in Higher Education

I’m about to start my fourth week as the new copywriter at London Metropolitan University.

This primarily involves writing online university course descriptions, but there’s no end of extras, from emails to tweets to hardcopy prospectuses. Getting to interview course leaders with voice recorders and being paid to travel between campuses is huge fun, and the marketing knowledge I’m gaining into the HE sector overall provide incredible insights into the latest challenges and developments.

I’ll be posting my own reflections on HE copywriting, marketing and advertising, as it now becomes one of my specialisms alongside ‘adventure’ copywriting.

 

Storyboard for Law Mate America Blade Runner Ad

Here’s the storyboard for my Law Mate America advertisement using the film Blade Runner as the creative. The copy is included again below. This is the last of my three adverts that have been inspired by Ridley Scott’s The Martian being used in an Under Armour advertisement. The product placement and advertisement is so subtle that you feel it is actually an advertisement for the film.

Now that is complete, I’m moving onto my next project; three film scripts! I’ve been writing the first one for a few days now, and it is much more mentally exhausting, but I love it. Each of these will take some time to complete, so you’ll probably hear me publish more work on advertising before then. So for now, here’s the Law Mate America advert:

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INT. LOS ANGELES POLICE DEPARTMENT – DAY.

A POLICE CAPTAIN and RICK DECKARD sit in an office, light cutting through the blinds. DECKARD lowers the paper in his hand. A caption on the bottom right introduces his name.

VOICE OVER

Tracking down one person in a city of millions is hard work.

INT. LAPD FLYING CAR – NIGHT.

DECKARD looks at the information being relayed to him on the car computer. A picture of a WOMAN shows up on screen.

V.O

They might be a loved one, a dangerous person or both.

EXT. DOWNTOWN MARKET. NIGHT.

DECKARD stands and looks around at the multitude of people carrying fluorescent umbrellas in the rain. Neon lights are on all the buildings.

V.O

There’s always someone that’s seen ’em.

DECKARD walks into a bar and talks to the BARMAN. He holds up a picture of the WOMAN. The BARMAN shakes his head.

V.O

But the five human senses are not enough.

DECKARD adjusts his collar, the reflection on a BUTTON visible. A hidden camera is secretly recording the BARMAN. The BARMAN leaves, a BARBACK taking his place. DECKARD follows and sees the BARMAN get into his car.

V.O

We need help to keep up the chase.

DECKARD manages to slap a GPS TRACKER onto the car, LAW MATE AMERICA LOGO clearly visible, before it drives away. DECKARD follows in the LAPD flying car and arrives in upper parking levels of an abandoned high rise mansion. He heads inside the building, but it is dark.

V.O

Because technology sees the things we don’t.

DECKARD flicks on NIGHT VISION GOGGLES and sees movement. Adjusting an EARPIECE he listens in on the muffled conversation.

V.O

And without it, we might never reach our target.

The BARMAN exits the room with a gun and DECKARD hides, drawing his PISTOL. The BARMAN walks straight past and exits the building.

V.O

People can be dangerous and unpredictable.

DECKER enters the building and heads towards the room.

V.O

But with the right technology –

DECKER enters the room. The WOMAN sits in a chair, tied up, and looks up DECKER.

V.O

Anyone can be found.

Cut to the LAW MATE AMERICA LOGO next to the LAPD LOGO as official partners.

FADE OUT.

Health Charity Work

This is a selection of the publishing work I did for pregnancy health charity Tommy’s. This included proof reading, copy editing, InDesign layouts, Photoshop edits and web page maintenance.

Screen shot of advertisement for the News of the World

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Scan of advertisement in the Sunday Times

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Business communication to corporate sponsor Santander

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Advertisement to encourage sponsorship of Tommy’s in the London Marathon

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Brand new webpage (printed and scanned copy)

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Award Winning Experian Animated Commercial

Here is the animation that won me an award with Experian, the UK credit services company, and YCN, a highly respected creative membership organisation. I wrote the copy and designed the storyboard, while my friend animated it to life.

Animated Video

Watch the video.

Summary

A hand, representing the young person, is surfing the web playing a game, utilising social media and shopping through their tablet. Their online security comes under threat, represented by the dark cloud, but Experian’s online protection features save the day by dispersing the dark cloud and brightening the screen. The young person is now able to continue onward towards their lifestyle aspirations, indicated by a phone, car and house. Experian’s 30 day Credit Score trial is highlighted at the end, including the logo. Overall the tone is confident and reassuring about both online protection and future aspirations.

Script

FADE IN:

Ext. A animated tablet springs into life, and a HAND starts playing a game, then using a social networking site and an e-comerce site. The VOICE OVER starts talking.

 

VOICE OVER

Young life is lived online more than ever before, and your favourite websites help you to play, share and shop whenever you want.

Suddenly, a dark CLOUD appears over the tablet, and the screen goes blank. A ray of SUNSHINE comes from down above, penetrating the CLOUD and banishing it.

 

VOICE OVER

Unfortunately, many of us are unaware of how vulnerable we are to having our online identities stolen.

That’s where we at Experian step in to help. We constantly monitor our customer’s details to ensure they are safe and secure.

 

The HAND goes back to buying a car online, and we see the car drive off into the distance, over hills and into the sun. The Experian logo comes into view.

 

VOICE OVER

So whether it’s your first car, a new phone or moving out from home, join us today and take your first step on the road to the lifestyle you want. Stay safe and improve your credit score today with your free 30 day trial at CreditExpert.

 

FADE OUT.

It’s all goin’ digital

I just finished assisting at the Digital Marketing Show in London this week, and am still fresh with all the excitement and buzz.

Working the VIP area (“Tea or coffee Sir?”) the various directors and CEOs I chatted to all agreed that digital marketing is a great industry to be in, growing everywhere as businesses strive to survive.

My only gripe is that working there meant I didn’t get to listen to all the talks myself! Luckily some of the talks can be caught up on online, such as these from the Like Minds stage.

Check them out and get involved.

Londoners do it best

Deloitte has named London the world’s ‘Talent Capital’ with 1.5 million of us professional power house dogs identified as having a ‘high skill set’. The future of the capital is to (hopefully) be balanced with growth in digital and media. Even at this early stages of my careers, I can attest to the high number of driven and open minded individuals I have met and had the luck to work with so far.

And what do I say is the best part of London…?

East London of course!

Originally taken from The Drum

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