Saatchi Gallery inspiration

Last weekend I visited the Saatchi Gallery for the first time. The emphasis was on the selfie through the ages. Advertising ideas mostly sprung at me from the interactive pieces you can see below that I’ve called “Fuzzy You”, “Smokey Eyes”, “Moving Fluffy Thing” and “Tag Yourself to See Yourself”.

Advertising billboards that interact with people have great potential to stimulate the good feelings inside a customer and encourage them to part with their cash later on. Just got to make it fun and interesting.

Fuzzy you
The moving fluffy thing
Smokey eyes
Tag yourself to see yourself

 

British Festival of Advertising

This Levi’s advert with Flat Eric and featuring Mr Oizo was one of the first things I saw at the British Festival of Advertising, and I remembered how much I love a simple advert involving puppets and addictive music.

The Festival was an elaborate stage of mock houses, restaurants and interactive Google VR headsets. And it was free!

A fantastic couple of hours—but where was the book shop?!

Copywriting in Higher Education

I’m about to start my fourth week as the new copywriter at London Metropolitan University.

This primarily involves writing online university course descriptions, but there’s no end of extras, from emails to tweets to hardcopy prospectuses. Getting to interview course leaders with voice recorders and being paid to travel between campuses is huge fun, and the marketing knowledge I’m gaining into the HE sector overall provide incredible insights into the latest challenges and developments.

I’ll be posting my own reflections on HE copywriting, marketing and advertising, as it now becomes one of my specialisms alongside ‘adventure’ copywriting.

 

Storyboard for Law Mate America Blade Runner Ad

Here’s the storyboard for my Law Mate America advertisement using the film Blade Runner as the creative. The copy is included again below. This is the last of my three adverts that have been inspired by Ridley Scott’s The Martian being used in an Under Armour advertisement. The product placement and advertisement is so subtle that you feel it is actually an advertisement for the film.

Now that is complete, I’m moving onto my next project; three film scripts! I’ve been writing the first one for a few days now, and it is much more mentally exhausting, but I love it. Each of these will take some time to complete, so you’ll probably hear me publish more work on advertising before then. So for now, here’s the Law Mate America advert:

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INT. LOS ANGELES POLICE DEPARTMENT – DAY.

A POLICE CAPTAIN and RICK DECKARD sit in an office, light cutting through the blinds. DECKARD lowers the paper in his hand. A caption on the bottom right introduces his name.

VOICE OVER

Tracking down one person in a city of millions is hard work.

INT. LAPD FLYING CAR – NIGHT.

DECKARD looks at the information being relayed to him on the car computer. A picture of a WOMAN shows up on screen.

V.O

They might be a loved one, a dangerous person or both.

EXT. DOWNTOWN MARKET. NIGHT.

DECKARD stands and looks around at the multitude of people carrying fluorescent umbrellas in the rain. Neon lights are on all the buildings.

V.O

There’s always someone that’s seen ’em.

DECKARD walks into a bar and talks to the BARMAN. He holds up a picture of the WOMAN. The BARMAN shakes his head.

V.O

But the five human senses are not enough.

DECKARD adjusts his collar, the reflection on a BUTTON visible. A hidden camera is secretly recording the BARMAN. The BARMAN leaves, a BARBACK taking his place. DECKARD follows and sees the BARMAN get into his car.

V.O

We need help to keep up the chase.

DECKARD manages to slap a GPS TRACKER onto the car, LAW MATE AMERICA LOGO clearly visible, before it drives away. DECKARD follows in the LAPD flying car and arrives in upper parking levels of an abandoned high rise mansion. He heads inside the building, but it is dark.

V.O

Because technology sees the things we don’t.

DECKARD flicks on NIGHT VISION GOGGLES and sees movement. Adjusting an EARPIECE he listens in on the muffled conversation.

V.O

And without it, we might never reach our target.

The BARMAN exits the room with a gun and DECKARD hides, drawing his PISTOL. The BARMAN walks straight past and exits the building.

V.O

People can be dangerous and unpredictable.

DECKER enters the building and heads towards the room.

V.O

But with the right technology –

DECKER enters the room. The WOMAN sits in a chair, tied up, and looks up DECKER.

V.O

Anyone can be found.

Cut to the LAW MATE AMERICA LOGO next to the LAPD LOGO as official partners.

FADE OUT.

Health Charity Work

This is a selection of the publishing work I did for pregnancy health charity Tommy’s. This included proof reading, copy editing, InDesign layouts, Photoshop edits and web page maintenance.

Screen shot of advertisement for the News of the World

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Scan of advertisement in the Sunday Times

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Business communication to corporate sponsor Santander

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Advertisement to encourage sponsorship of Tommy’s in the London Marathon

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Brand new webpage (printed and scanned copy)

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