Website update: external links + jobs

Bigshipcopywriting.com now includes a collection of links to external websites:

  • advertising news
  • advertising agencies
  • copywriting jobs
  • copywriting networks
  • advertising events

The links to copywriting job will be of interest to many in particular. It includes specialist recruiters and more general sites, based on how many agency copywriter jobs they’re currently advertising. Here are the sites I’ve added so far:

If you’re job hunting, remember to set up Twitter notifications on each of these company’s Twitter accounts for instant job alerts.

 

Copywriting in Higher Education

I’m about to start my fourth week as the new copywriter at London Metropolitan University.

This primarily involves writing online university course descriptions, but there’s no end of extras, from emails to tweets to hardcopy prospectuses. Getting to interview course leaders with voice recorders and being paid to travel between campuses is huge fun, and the marketing knowledge I’m gaining into the HE sector overall provide incredible insights into the latest challenges and developments.

I’ll be posting my own reflections on HE copywriting, marketing and advertising, as it now becomes one of my specialisms alongside ‘adventure’ copywriting.

 

Travel up Adam’s Peak in Sri Lanka

My first paid and published travel article has appeared in Travelicious. It is the story of my experience climbing the mountain of Sri Pada, or Adam’s Peak, in Sri Lanka. You can read the story on Travelicious’ website here.

I am going to be writing a lot more travel articles now, and even have a temporary blog at karltravels.com. This is a wordpress.org site that travelicious have provided basic training for in how to run and operate. In the future I will merge big ship copywriting and karl travels into one site, both to keep things simple and reflect the evolution of my work.

Latest Work

As we launch in to 2016, here’s a sample of the industries and markets I’ve come across in my latest role as a content copywriter. For this particular lot I’m not allowed to name the companies or lay claim to owning the content, so here’s just a brief overview of my thoughts.

Travel

My favourite market so far, these kind of work involves writing attraction, city and country pages for countries from Russia to Indonesia. I connect well with this work because of my own love of backpack travelling that took me away from home and ending up in Melbourne. If anything the only problem with this is I get so excited that I want to go travelling again!

Car Roof Racks

These guys sell fixtures for the top of your 4X4s on days out, like racks to fit your bikes to and awnings that extend to shade your car. Again, my enjoyment of the outdoors fits well with this industry.

Carpet Cleaners

Melbourne based carpet cleaners often want lots of location pages (pages where area names are included as key words). Carpet cleaning isn’t my favourite topic, but you can have a lot of fun producing this content with an upbeat and joyful vibe.

Rainwater Tanks

Sellers of rainwater tanks, there can be so many pages needed that you really start to get into the swing of it, a flow state if you will. Creative and almost poetic rhymes begin paragraphs on mundane water tanks and made it fun to read! Playing with phrases like ‘Water water everywhere’ and such will come flowing from your mind.

Dentists

The collection of dentistries, always need pages and blog posts written around the importance of a healthy mouth and teeth.

What I Haven’t Enjoyed

Laser surgery clinics are a low point. At first there is the positives; surgery for the more unsightly of issues that people would want removed, health improvements and anything similar. Soon however, there is little choice but the, ‘make yourself look beautiful’ route. Playing upon people’s insecurities is something I have little time for and don’t want to contribute to. I’ve not delved into it, but on the surface it looks like Dove’s messages that highlight the beauty in everyone is a much healthier approach to this.

Writing for incredibly technical electrical companies doesn’t exactly light my fire either!

Towards a Narrowing Field

When I first started this work, I was happy to write for everything and anything to improve my skills. To a large extent this is still true, as strands of thought can connect from one industry and market to another in many ways I won’t realise until they are revealed to me. But as I’ve discovered from my love of travel and dislike of laser surgery, I can see that, especially in a freelance capacity, I’ll be offering my services to a more selective range of clients.

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