A speculative ad I wrote for Topman jeans:
Happy Friday! I’ve been nominated for the Best use of a celebrity category in the The Drum Chip Shop Awards with my Kendall Jenner and Dr Pepper ad. I’m definitely booking tickets to the awards ceremony now!
When I lived in Australia, Transferwise was a godsend. I saved so much money using it transferring money from my UK bank account into my Australian and vice versa.
The ad below uses the metaphor of food for a loved one abroad to drive home the message. I also like the use of a really specific stat to back up the argument.
ps I used to work at the restaurant that served those fish and chips 😉
Here’s an idea and its copy I came up with for a copy test to sell the new domain name .boutique. It takes inspiration from the UK government’s Workplace Pensions advert that uses a giant furry monster to communicate an otherwise dry piece of information: