Last weekend I visited the Saatchi Gallery for the first time. The emphasis was on the selfie through the ages. Advertising ideas mostly sprung at me from the interactive pieces you can see below that I’ve called “Fuzzy You”, “Smokey Eyes”, “Moving Fluffy Thing” and “Tag Yourself to See Yourself”.
Advertising billboards that interact with people have great potential to stimulate the good feelings inside a customer and encourage them to part with their cash later on. Just got to make it fun and interesting.
Came across this debate at work today. If you need a refresher on it, check out this perfect vid from the Oxford Dictionary: