Copywriter Collective competition

I was recently nominated for my entry in the describe an art director in less than six words competition.

My entry: “Someone I let share my awards”.

If you agree with this cheeky entry, then vote for me on the Copywriter Collective Facebook page! I get a lovely big book of famous advertisements if I win!

 

RMIT Copywriting in Action course complete

After eight weeks and many student brewed Chai teas, I have completed the Copywriting in Action course taught by Nicolas Di Tempora at RMIT University.

Now you can rely on a much deeper understanding of your needs with a thorough briefing method, inspired copywriting techniques and a clear analysis of the final product.

Follow further updates of my freelance work alongside photographic discoveries on Instagram at Karlvs123.

Award Winning Experian Animated Commercial

Here is the animation that won me an award with Experian, the UK credit services company, and YCN, a highly respected creative membership organisation. I wrote the copy and designed the storyboard, while my friend animated it to life.

Animated Video

Watch the video.

Summary

A hand, representing the young person, is surfing the web playing a game, utilising social media and shopping through their tablet. Their online security comes under threat, represented by the dark cloud, but Experian’s online protection features save the day by dispersing the dark cloud and brightening the screen. The young person is now able to continue onward towards their lifestyle aspirations, indicated by a phone, car and house. Experian’s 30 day Credit Score trial is highlighted at the end, including the logo. Overall the tone is confident and reassuring about both online protection and future aspirations.

Script

FADE IN:

Ext. A animated tablet springs into life, and a HAND starts playing a game, then using a social networking site and an e-comerce site. The VOICE OVER starts talking.

 

VOICE OVER

Young life is lived online more than ever before, and your favourite websites help you to play, share and shop whenever you want.

Suddenly, a dark CLOUD appears over the tablet, and the screen goes blank. A ray of SUNSHINE comes from down above, penetrating the CLOUD and banishing it.

 

VOICE OVER

Unfortunately, many of us are unaware of how vulnerable we are to having our online identities stolen.

That’s where we at Experian step in to help. We constantly monitor our customer’s details to ensure they are safe and secure.

 

The HAND goes back to buying a car online, and we see the car drive off into the distance, over hills and into the sun. The Experian logo comes into view.

 

VOICE OVER

So whether it’s your first car, a new phone or moving out from home, join us today and take your first step on the road to the lifestyle you want. Stay safe and improve your credit score today with your free 30 day trial at CreditExpert.

 

FADE OUT.

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