Welcome to Big Ship Copywriting

The website of an indigenous East London copywriter.

I specialise in direct response copywriting for financial publishing.


Mr Karl Van Sielman CV

Where I work

Southbank Investment Research.

Part of the Agora network.

Previous experience


Copywriter Collective endorsement logo


One of my favourite advertising campaigns

One of my favourite adverts

Inspirational figures

  • Dave Trott, fellow East Londoner and advertising guru
  • David Ogilvy, ad legend: “You direct response people know what kind of advertising works and what doesn’t work, you know to a dollar.”



  • “Reason leads to conclusions. Emotion leads to action.” Donald Calne, Neurologist

Resources for copywriters

If you’re a copywriter, the external links at the bottom of my site lead to resources that may be of use to you. They’re a constant work in progress, so come back regularly to see the latest updates.

Get in touch

If you want to challenge me with a new brief or simply connect, then you can send a message using the contact form.

Your requests and queries will get a speedy reply.

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