Hi there. My name’s Karl, and I’m a direct response copywriter who sells investment products.

Where I work

Southbank Investment Research. Part of the Agora network.

Previous experience

I’ve built up over 5 years of experience in marketing and copywriting. Employers have included digital agencies, creative agencies, a betting company and a university.


Copywriter Collective endorsement logo



  • YCN Experian Animate Competition; The Drum Chip Shop Awards (shortlisted); One Minute Briefs; Copywriter Collective (shortlisted)

The profit I make for my employer is now my primary award as a direct response copywriter.

Inspirational figures

  • Dave Trott, fellow East Londoner and advertising guru
  • David Ogilvy, ad legend: “You direct response people know what kind of advertising works and what doesn’t work, you know to a dollar.”



  • “Reason leads to conclusions. Emotion leads to action.” Donald Calne, Neurologist

Resources for copywriters

Calling all copywriters – the external links at the bottom of my site will take you to useful resources. Come back regularly to see the latest updates.

Get in touch

Challenge me with a new brief – or simply say hi. Send me a message via the contact form.




Drayton Bird: How to Become a Better Copywriter & Marketer


2 thoughts on “About

Add yours

Leave a Reply

Powered by WordPress.com.

Up ↑

%d bloggers like this: