Welcome to Big Ship Copywriting
My name’s Karl, and I’m a direct response copywriter in financial publishing.
I also have a passion for the space industry. Sign up for my weekly newsletter the Space Intelligence Bulletin.
Where I work
Southbank Investment Research. Part of the Agora network.
I’ve built up over 5 years of experience in marketing and copywriting. Employers have included digital agencies, creative agencies, a betting company and a university.
- Professional Writers Alliance (for Direct Response copywriters)
- Copywriter Collective (“Europe’s leading agent for freelance advertising copywriters and creatives”)
One of my favourite advertising campaigns
One of my favourite adverts
- First Direct, “Platypus” by JWT
- YCN Experian Animate Competition; The Drum Chip Shop Awards (shortlisted); One Minute Briefs; Copywriter Collective (shortlisted)
The profit I make for my employer is now my primary award as a direct response copywriter.
- Dave Trott, fellow East Londoner and advertising guru
- David Ogilvy, ad legend: “You direct response people know what kind of advertising works and what doesn’t work, you know to a dollar.”
- Indoor bouldering and climbing
- Casual supporter of Arsenal FC / Leyton Orient FC and Hawthorn FC (Australian football – I lived in Australia for a year and love the country)
- “Reason leads to conclusions. Emotion leads to action.” Donald Calne, Neurologist
Resources for copywriters
Calling all copywriters – the external links at the bottom of my site will take you to useful resources. Come back regularly to see the latest updates.
Get in touch
Challenge me with a new brief – or simply say hi. Send me a message via the contact form.