Hi there. My name’s Karl, and I’m a direct response copywriter who sells investment products.
Where I work
Southbank Investment Research. Part of the Agora network.
Previous experience
I’ve built up over 5 years of experience in marketing and copywriting. Employers have included digital agencies, creative agencies, a betting company and a university.
Memberships
- Professional Writers Alliance (for Direct Response copywriters)
- Copywriter Collective (“Europe’s leading agent for freelance advertising copywriters and creatives”)
Awards
- YCN Experian Animate Competition; The Drum Chip Shop Awards (shortlisted); One Minute Briefs; Copywriter Collective (shortlisted)
The profit I make for my employer is now my primary award as a direct response copywriter.
Inspirational figures
- Dave Trott, fellow East Londoner and advertising guru
- David Ogilvy, ad legend: “You direct response people know what kind of advertising works and what doesn’t work, you know to a dollar.”
Sports
- Indoor bouldering and climbing
- Casual supporter of Arsenal FC / Leyton Orient FC and Hawthorn FC (Australian football – I lived in Australia for a year and love the country)
Values
- “Reason leads to conclusions. Emotion leads to action.” Donald Calne, Neurologist
Resources for copywriters
Calling all copywriters – the external links at the bottom of my site will take you to useful resources. Come back regularly to see the latest updates.
Get in touch
Challenge me with a new brief – or simply say hi. Send me a message via the contact form.
References
https://www.awai.com/2016/06/story-behind-highest-paid-copywriter-today/
https://www.awai.com/bio/mike-palmer/
Just stopped by to peruse your portfolio—nice work!
Thanks Martin