Welcome to Big Ship Copywriting

The website of an indigenous East London copywriter.

I specialise in direct response copywriting for financial publishing.

CV

Mr Karl Van Sielman CV

Where I work

Southbank Investment Research.

Part of the Agora network.

Previous experience

• 23 Digital. Digital agency in Melbourne.
• Yoke. Creative agency in Melbourne – freelance.
• Win Technologies. In-house agency for Betway, sponsors of West Ham Football Club.
• London Metropolitan University.

Memberships

• Professional Writers Alliance (focused on Direct Response copywriting)
• Copywriter Collective (“Europe’s leading agent for freelance advertising copywriters and creatives”)

LinkedIN

• Karl Van Sielman profile

One of my favourite advertising campaigns

• HSBC, “The World’s Local Bank” by JWT

One of my favourite adverts

• First Direct, “Platypus” by JWT

Inspirational figures

• Dave Trott, fellow East Londoner and advertising guru
• David Ogilvy, ad legend: “You direct response people know what kind of advertising works and what doesn’t work, you know to a dollar.”

Sports

• Indoor bouldering and climbing
• Casual supporter of Arsenal FC / Leyton Orient FC and Hawthorn FC (Australian football)

Values

• “Reason leads to conclusions. Emotion leads to action.” Donald Calne, Neurologist

Resources for copywriters

If you’re a copywriter, the external links at the bottom of my site lead to resources that may be of use to you. They’re a constant work in progress, so come back regularly to see the latest updates.

Get in touch

If you want to challenge me with a new brief or simply connect, then you can send a message using the contact form.

Your requests and queries will get a speedy reply.