Copywriting in Higher Education

I’m about to start my fourth week as the new copywriter at London Metropolitan University.

This primarily involves writing online university course descriptions, but there’s no end of extras, from emails to tweets to hardcopy prospectuses. Getting to interview course leaders with voice recorders and being paid to travel between campuses is huge fun, and the marketing knowledge I’m gaining into the HE sector overall provide incredible insights into the latest challenges and developments.

I’ll be posting my own reflections on HE copywriting, marketing and advertising, as it now becomes one of my specialisms alongside ‘adventure’ copywriting.

 

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