You may remember I posted a copywriting speculative Jeep advert of my own creation in Melbourne, involving one very angry Mountain Goat. Well, here’s the official 2016 Jeep Super Bowl advert:
Just goes to show how many different ways there are to tell a story. I like their advert a lot, with its rhyming opening and very human connection. For me personally it’s a little too sentimental, but I love its adventure angle that touches every level of person – and even dinosaurs and robots.
Jeep on Amazon
In my experiments to start advertising products and services I myself favour (anything connected to adventure), click on the images below to go some Jeep accessories on Amazon (I definitely want a Jeep Wrangler for myself).