My last of the three advertisements inspired by 3AM’s Under Armour advert with The Martian, this uses another Ridley Scott film and my all time favourite ever: Blade Runner.
Rick Deckard, played by Harrison Ford, is an expert LAPD Blade Runner whose job it is to hunt down and kill genetically engineered replicants, biorobotic androids barely distinguishable from humans.
I felt Deckard acts much like a Private Investigator in this film, especially with its neo-noir setting (something I love). Searching for what company would closely advertise with such a character, I’ve gone for a business selling intelligence equipment, specifically a Los Angeles one so that it could be a partner of the LAPD. That business, is Law Mate America.
INT. LOS ANGELES POLICE DEPARTMENT – DAY.
POLICE CAPTAIN BRYANT and POLICE OFFICER RICK DECKARD sit in an office, BRYANT handing DECKARD a piece of paper with a picture of a WOMAN on it, the word ‘Missing’ above. A caption on the bottom right introduces DECKARD’s name.
Tracking down one person in a city of millions is hard work.
INT. LAPD FLYING CAR – NIGHT.
DECKARD flies a LAPD flying car through the sky.
They might be a loved one, a dangerous person or both.
EXT. DOWNTOWN MARKET. NIGHT.
DECKARD stands and looks around at the multitude of people carrying fluorescent umbrellas in the rain. Neon lights are on all the buildings. He sees a bar and enters.
There’s always someone that’s seen ’em.
DECKARD walks over to the bar and talks to the BARMAN. He holds up a picture of the WOMAN. The BARMAN shakes his head.
But the five human senses are not enough.
DECKARD adjusts his collar, the reflection on a BUTTON visible. A hidden camera is secretly recording the BARMAN. The BARMAN leaves, a BARBACK taking his place. DECKARD follows and sees the BARMAN get into his car.
We need help to keep up the chase.
DECKARD manages to slap a GPS TRACKER onto the car, LAW MATE AMERICA LOGO clearly visible, before it drives away. DECKARD flies the LAPD flying car and arrives in upper parking levels of an abandoned high rise mansion. He enters, but it is dark inside.
Because technology sees the things we don’t.
DECKARD flicks on NIGHT VISION GOGGLES and sees movement. Adjusting an EARPIECE he listens in on the muffled conversation.
And without it, we might never reach our target.
The BARMAN exits the room with a gun and DECKARD hides, drawing his PISTOL. The BARMAN walks straight past and exits the building.
People can be dangerous and unpredictable.
DECKER enters the building and heads towards the room.
But with the right technology –
DECKER enters the room. The WOMAN sits in a chair, tied up, and looks up DECKER.
Anyone can be found.
Cut to the LAW MATE AMERICA LOGO next to the LAPD LOGO as official partners.
Blade Runner is my favourite film of all time thanks to its atmospheric direction and sci-fi setting. If you want to add this piece of history film to your collection, then the links below will take you to the Amazon DVDs and Blu Rays.