Harley Davidson storyboard

Here is a quick Harley Davidson speculative brief and storyboard I came up with. The deep rumbling roar of males in the wild (stags come to mind) attracts those flighty females. Keep that in mind the next time you feel the chugging rush of a bike speed past you.

Format: TV Commercial

Target Audience: Motorbike customers (non-racer), primarily male, 20-55 years old

Competitive landscape: 2014 sales info on 5 big brands Polaris, Ducatti, BMW, Harley Davidson and Honda motorbike brands showed Honda to be the leader

This ad emphasises style and sexiness instead of technical strengths

The male roars (a lion, but I prefer the stag imagery)

 She turns, attracted
The sound of it…

…rolls into the rumble of a motorbike for your human female
 Look at it rumble

The sexy male speeds off!

 Flying past the doting female

Harley Davidson logo appears (I’ll flip this the right way up in a bit)


“Feel the Roar”


A quick cut of that deeply sexual and naughty bike

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