Here is a quick Harley Davidson speculative brief and storyboard I came up with. The deep rumbling roar of males in the wild (stags come to mind) attracts those flighty females. Keep that in mind the next time you feel the chugging rush of a bike speed past you.
Format: TV Commercial
Target Audience: Motorbike customers (non-racer), primarily male, 20-55 years old
Competitive landscape: 2014 sales info on 5 big brands Polaris, Ducatti, BMW, Harley Davidson and Honda motorbike brands showed Honda to be the leader
This ad emphasises style and sexiness instead of technical strengths
Harley Davidson logo appears (I’ll flip this the right way up in a bit)