Feelings are the key to taking action

There are some public toilets at Federation Square in Melbourne. After looking up from taking a piss, I saw this:

  
I instantly felt good about what I’d done (even though it had been set up for me), and felt like doing it (feeling it) again.

This is 100 times more effective than the majority of environmental ads I see, which combine shaming, guilt tripping and nannying to varying levels of ineffectiveness. (Nanny State is used in the UK to describe the government when it holds us down by taking away a sense of choice in the matter – most people resent behaving environmentally when communicated to this way).

I’ll be testing this rewarding sensation in my own copy writing.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

Up ↑

%d bloggers like this: