Your data is our data

The technological advancements in customer data gathering continue apace, with in store monitoring to compliment the information already gathered from your phone, tablet and computer.

Through in store apps, face recognition and NFC tech, companies will build up profiles of shopper habits and be able to target (such a strong word) increasingly relevant offers to you personally. At least that’s the idea.

You’re never going to know the full extent of what’s collected, so you can be guaranteed that you won’t be happy with some of the info they’ve gathered on you (@MissI’mOnADiet would you like a 2 for 1 deal on those chocolate bars in her hands? #indulgeyourself), but as usual it’s an ongoing balance between helpful and intrusive. If consumers really want more power, then they’re going to have to take action. There’s nothing more useless than a moaner – and the shopping stores are certainly not waiting around to moan.

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