Mobile consumers ‘ain’t happy

Emarketer has published the finding of a report stating that only 6% of customers thought mobile ads were useful along with only 2% of SMS messages.

We’re still at the beginning of mobile ads with it’s lazy use of banners when more creative solutions await. SMS messages from services that already send me push notifications through apps are particularly annoying. Deeper use of interactive advertisements that reward loyalty and add an element of gamification  into the mix would be more welcome.

Ads may be more targeted these days what with all that personal data of yours sloshing around on the net, but unless those ads are inticing, then they ‘aint working.

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